marketing

The Lean StartUp: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (2011)

Onward: How Starbucks Fought for Its Life without Losing Its Soul (2011)

Brand Thinking and other Noble Pursuits (2011)

The Growth Map: Economic Opportunity in the BRICs and Beyond

Good strategy Bad strategy

Que mi gente vaya a hacer surf: La educación de un empresario rebelde.

The greatest movie ever sold

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

ZMOT: Winning the zero moment of truth

The checklist manifesto

Business Model Generation

Art & Copy

The tipping point

The art of the start: the time tested, battle-hardened guide for anyone starting anything

The Happiness Manifesto

Analytics: An hour a day

Social Nation

Re Work

Baked In: Creating Products and Businesses That Market Themselves

Fans, Bloggers y Videojuegos; La cultura de la colaboración

Obama, Inc

Switch: How to change when change is hard

Linchpin: Are You Indispensable?

Delivering Happiness

Free

Small is the new big

“The Definitive Guide to Google AdWords”

P.R. 2.0: New, Media, New Tools New Audiences.

Trust Agents

Changing the game

Tienes 5 segundos

The mobile Marketing Handbook

Youtube for business

Permission marketing

Convergence culture

Identity in the age of Cloud Computing

Blogging for business

El modelo Google

Freakonomics

Wikinomics

Imperio digital

Naked conversations

Blog marketing

confessions of an advertising man

La economía long tail

Thinkertoys: como desarrollar la creatividad en la empresa

Living brands

Funky business

El medio es el masaje

Las 22 leyes inmutables del Marketing

Fundamentos de marketing